Hi there! My name is Jason and I’m the founder of Scale ROI.
Before starting this company, I started my own educational website helping people with their college admissions. Before that, I was really just your average college student working on the side at a prep center in the Southern California area.
My journey in SEO began when our local competitors started to increase their company brand awareness. They were outcompeting the company I worked in with modernized SEO practices. They had the money for good online marketers. With them, they took many of the online sales and our potential customer base dwindled.
In short, the company I worked for lost to other competitors because they didn’t optimize their online presence.
To fix this, my boss had me work on the online marketing part of her tutoring store. I modernized our website for UX and made the site much cleaner. I also added more blog posts conducted content marketing projects to bring up our company’s customer base. It worked; though, it was a new website. We all know that new websites take about 6-12 months for Google’s spiders to truly index and rank anything, so the results didn’t come until it was too late. We were getting more online traffic and online customers than we ever did, but my boss had already closed down the prep center and started a new venture with a fresh slate.
“Oh, the website is getting lots of people! That’s cool! I’m not doing college prep or test prep anymore though. It would’ve been nice if we worked on that project much earlier!”
The moral of the story is this. If you don’t want to your competitors beating you and you want to get more customers, you need to do it now. Get your website fixed. Start your marketing strategy –not next year, and not tomorrow– now.
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